PRe-existing PRisms

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Frank Luntz Frank Luntz

Many of us have books we keep meaning to read. Mine have been “Les Miserables” by Victor Hugo and “Words That Work,” by Dr. Frank Luntz. Since Hugo’s book is approximately 1,500 pages and is in French (English translation available!), I opted to finally purchase Luntz’s 267-page tome.

I’m an admirer of political and public opinion strategist Frank Luntz. I often watch his political commentaries and follow him on Twitter. Luntz’s clients are primarily Republicans, although he’s worked for various politicians and business leaders around the globe.

The subtitle of “Words That Work” is “It’s Not What You Say, It’s What People Hear.” Luntz frames his philosophy nicely in the book’s introduction; it’s an approach that should guide every public relations practitioner and professional communicator. “You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her…

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What a True World Traveler Can Teach Us All About Marketing

Holistic Marketing Concepts

Earlier this week I had the pleasure of hearing from (and meeting in person!) New York Times best selling author, entrepreneur, and world traveler Chris Guillebeau. Having traveled to all 193 countries before the age of 35, more than anything I was excited to hear from Chris to learn more about what he had to say about business specifically, and life in general, with such a unique and broad “holistic” perspective of the world.

Having written such books as The $100 Startup, The Happiness of Pursuit, and The Art of Non-Conformity, Chris’ writings tend to focus on the idea of how to live an unconventional life in a conventional world. He even influenced one of our Reno-Tahoe AMA board members to leave her corporate job in Chicago, and start her own internet-based business out of Lake Tahoe.

As one might expect, Chris’ talk was filled with a broad…

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Love, Time, and Black Holes: A Review of Interstellar

The Hudsucker

Last Friday night I went to the movie theater. I grabbed some somewhat over-priced snacks, found the IMAX auditorium, located my comfy, leather recliner-style seat, and settled in to watch Christopher Nolan’s highly-anticipated Interstellar. Clocking in at nearly three hours long I knew that it was going to be a long movie. What I didn’t realize is that those three hours would stay with me far, far longer.

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